Role: Lead Graphic Designer
Scope: Packaging Design • Brand Refresh • Production Design • SKU Expansion
Industry: Automotive Refinishing Equipment

 

Led a packaging rebrand for the High Teck Performance Series Spray Gun Kits, refreshing the visual identity for models T530 and T520 while staying rooted in established brand elements.

 

The manufacturer supplied working die-line and native production files, and my role was to inject a modern, cohesive look built around the High Teck logo, improving shelf presence, clarity, and brand consistency. Expanded the system by introducing a new package size and part number (T520), ensuring accurate layout, hierarchy, and compliance across SKUs.

 

Integrated clear, benefit-driven messaging for the High Teck™ Complete HVLP Spray Gun Sets, highlighting features such as gravity feed efficiency, stainless steel needle and fluid tips for water-based coatings, ergonomic anodized aluminum bodies, adjustable controls for precise application, and included accessories.

 

Delivered a production-ready packaging system designed for scalability across future spray gun kits.