Direct Mail Campaign & ScriptPass Collateral
Developed a series of direct mail concepts for the iCare+ brand focused on promoting telehealth accessibility and driving patient engagement. Each variation explored different messaging approaches—highlighting convenience, human connection, and symptom-based urgency—while maintaining a cohesive visual identity. The designs emphasize clear communication, strong typographic hierarchy, and compelling calls-to-action, including promotional offers and QR codes to encourage immediate app downloads and service adoption.
Multi-channel direct mail campaigns for the iCare+ brand—focused on increasing patient engagement, promoting telehealth adoption, and driving in-store prescription fulfillment.
As part of the Independent Pharmacy Cooperative (IPC), I was tasked with developing a series of direct mail concepts for the iCare+ brand. The goal was to create visually engaging, easy-to-understand marketing materials that communicate the convenience of telemedicine while reinforcing the value of local pharmacies. Each concept explores different messaging angles, visual hierarchies, and patient touchpoints—while maintaining brand consistency and clear calls-to-action.
Designing Accessible Healthcare Marketing for Independent Pharmacies.
ScriptPass One-Page Flyer
The ScriptPass flyer introduces a prescription savings program designed specifically for independent pharmacies and their patients. The design communicates dual value—helping pharmacies increase profitability while offering patients up to 80% savings on medications. A structured layout breaks down the process into simple steps (search, claim, and redeem), making it easy for users to understand and adopt.
